On Thursday the 21st of May, the Italian Chamber of Commerce in Singapore together with French Chamber of Commerce in Singapore and the SpanishCham Singapore organised the breakfast talk “Scaling brands on TikTok”.
The session explored how brands can unlock growth and create new opportunities through content, AI, and e-commerce on one of the world’s most influential platforms.
A key highlight was TikTok’s sharing of valuable platform insights and emerging trends, particularly across the fashion, beauty, and luxury retail sector. In addition, the team demonstrated how brands can optimise the use of TikTok Symphony to create more precise, engaging, and impactful videos through generative AI.
Thank you to all the guests for the dynamic and engaging exchanges throughout the session. Also, thank you to TikTok for the insightful presentation, as well as SpanishCham Singapore and FrenchCham for the collaboration.
