LUX is an innovative company operating in the international cultural and artistic landscape, and the owner of the Balloon Museum — the first museum entirely dedicated to inflatable art. Founded with the mission of transforming art into an immersive and engaging experience,

LUX blends contemporary art, entertainment, and technology to create spectacular, interactive, and site-specific installations that attract a wide audience.

In addition to producing large-scale cultural events, LUX manages all key operational areas in-house, including advertising, communication, human resources, accounting, and administration.