What makes Indonesia a good market to venture into
Supported by the largest Internet user base in the region, Indonesia has Southeast Asia’s largest digital economy, valued at S$40 billion in 2019. Its digital economy is also the fastest-growing in the region and is expected to grow at a compound annual growth rate of 22.2% to reach S$133 billion in 2025.
In particular, e-commerce, logistics and fulfilment services, and fintech have shown strong growth potential. This presents opportunities for Singapore startups keen on scaling up. They can work with in-market launch pads to build networks in Indonesia, and tap on local tech talent to support in-market needs and operations.